I’m not talking about the classic Bryan Ferry song, but my
growing desire to break free from my iPhone.
The unveiling
of the new iPhone 5S and the ‘cheap’ plastic backed 5C version (an
eye-watering £469 vs. the 4S which now retails at £349) has left me somewhat
under-whelmed. A new Touch ID fingerprint scanner to beef up security is nice,
as is the faster processor, but boosting the camera capabilities with 1,000
flash settings misses the point when it still only offers a puny 8 megapixels
compared to the competition.
Akin to a real long-term relationship that’s lost a bit of
sparkle, my head has recently been turned by more eye-catching phone
candy. Or more specifically the Sony
Xperia Z1 packed full of great user benefits such as a whizzy fast
processing speed, high quality video wrapped in a nice interface and a camera
that pushes the boat out. And that’s before I even consider the various
seductive add-ons such as the snap-on QX10 smart lens and
complimentary Smartwatch2.
Both appeal to my inner geek which I’m finding hard to resist.
But
resist I will. The reason is pure and simple – my iPhone might not be the best
phone currently on the market but it has a big part of my life entwined within
it. Whether it’s finance, health, news, shopping, sport travel or work … you
name it I have an app for it. Given the
time invested in avidly collecting and using these apps over the years. I’m
hooked and can’t bear the thought of starting all over again. Or losing forever
those apps I can’t get with Android.
So I guess for now I will restrain myself to sneaking
sideway glances at other mobile offerings as they emerge onto the marketplace. However,
while I still intend to keep my iPhone, my loyalty is feeling less ‘loved-up’
and more ‘locked-in’ – so it’s only matter of time before I reach that make or
break point.(Extract of a blog originally posted on the service design consultancy we are experience website - http://www.weareexperience.com/).
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