Got the munchies…
After a full-on day at work, I fancied a nice easy evening
lounging on the sofa munching my way through pizza. Which was perfect timing,
as being a regular Domino's pizza loving customer I knew I could take advantage
of their long running 'Two For Tuesday' offer to buy one pizza and get another
one free, all conveniently delivered to my front door.
Or so I thought.
Got the hump…
Firing
up my Domino's customer app I was faced with lots of deals to choose from,
except the one I wanted. Mmmm, I thought...maybe I now have to go through the
order process to activate the regular B.O.G.O.F. option. Or maybe not, as it
turned out to be case.
Got the deal…
Undeterred, I took to Google to investigate further, thinking
they'd perhaps stopped doing the 'Two For Tuesday' deal. Nope - the deal was
still on, as I saw from the boldly promoted ad on their website. Good news for
me as I eventually managed to scoff two pizzas for the price of one.
Got the message?
But shame on Domino's. While the more forgiving amongst us might
believe it was just a content glitch with their app, the more cynical amongst
us (OK me!) believe it was some not-so-clever
ploy to prey on customers’ loyalty by withholding their 'Two For Tuesday'
offer.
C'mon Domino's, don't treat your loyal customers as mugs. Because
if you do, you're liable to experience a very different kind of
B.O.G.O.F.
(Extract of a blog originally posted on the service design consultancy we are experience website - http://www.weareexperience.com/).
(Extract of a blog originally posted on the service design consultancy we are experience website - http://www.weareexperience.com/).
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