Friday, February 20, 2009

Nintendo calling...



Just read that Nintendo are releasing their latest hand held console the DSi in April. Apparently this allows users to listen to music and take photos.

This aligned with other features such as 'brain training' and the ability to purchase & read novels over the DS will no doubt help to continue building appeal beyond it's predominantly youthful audience.

This extension beyond it's core functionality of gaming brings to mind the expansive development of mobile phones.

Which then got me thinking...Nintendo already has the capability to connect people together.

Together with its widening utility and appeal, could Nintendo be seeking to become the ultimate 'hub in the hand' device by entering the mobile phone market?

Undoubtably it won't possess the same 'know how' of existing mobile operators but the same could have been said of Apple...and just look at the response to the iPhone.

A Nintendo mobile phone device with all the qualities and capabilities of the existing product has the makings of widespread appeal.

A time for the hunter to be hunted perhaps?

Existing mobile operators beware.

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