Where all digital planners should hang out

A report from Springwise caught my attention.

Adour, a restaurant in New York recently opened an interactive wine bar that lets guests explore for themselves the wide variety of wines available.

The 4-seat wine bar is made from gold and bronze and covered in luxurious goat skin with built-in interactive technology. This helps customers to browse and choose a wine from Adour's complete wine list by wine type, country and varietal. Computer menus are projected from the ceiling onto the bar, and patrons make their choices by pressing on the bar's surface.

When a customer selects a particular wine, a rosette-shaped image is projected with information about the wine on each of its five petals, including details about the producer and the grapes.

I wonder if they’ll be bold enough to allow consumers to rate and post their own reviews and to vote wines on or off the menu. Oh, and also to be able to order wines you like direct from the producer.

As a planner working in a digital agency, I think further field research is required :)